For businesses ready to take their success further: a complete approach to consistent lead generation and high-calibre clients, with the potential for up to triple growth.
Explore digital marketing
Digital marketing agency, Newcastle. Est. 2015.
Revenue.
Everything else
is noise.
Impressions, reach and likes look good in a report and buy nothing. Black Lion Digital is the Newcastle digital marketing agency that answers to one number: the revenue our campaigns put in your account. Over $100 million of it for clients since 2015.
$100M+
in revenue generated for clients
500+
businesses helped to transform and thrive
$2M+
invested testing what works and what wastes money
5.0
five-star rating on Google
$100M+
in revenue generated for our clients since 2015.
The standard
Every agency promises results. We answer to the bottom line.
Stop settling for marketing upkeep. Since 2015 we have invested over $2 million testing what genuinely drives revenue and which tactics waste it. What survived became the Apex Acquisition System: one system that takes a business from unstable lead flow to the top of its market.
We work with trade, construction and service businesses that have the team to take on more work and the ambition to own their area. If we don't believe we can beat your expectations, we won't take you on.
What we do
Six ways to move the bottom line.
Every service below is a part of the same system. Run together, they turn traffic into enquiries, enquiries into booked work, and booked work into repeat business. Run alone, each still has to pay for itself.
After investing substantial resources into uncovering the most reliable tactics on Facebook, Instagram, TikTok and LinkedIn, our clients get exclusive access to what actually works, measured in enquiries and sales.
Explore social media marketingGoogle Ads is the most competitive auction on earth. You get a team with an unrivalled understanding of what it takes to win it, and campaigns built for your service areas and judged on booked jobs.
Explore Google AdsPosition yourself at the top of search results for maximum reach, visibility and profitability. We secure the top spot, then enforce our Ranking Defence Plan to protect it against the competitors trying to overtake you.
Explore SEOYour website works for you 24 hours a day, 7 days a week, making sure your audience chooses you over the competition. Our design and development team builds bespoke websites that engage visitors and turn them into loyal clients.
Explore websitesA dedicated GoHighLevel sub-account under our agency licence, built around how your business actually quotes and books work. Your contacts, conversations and pipeline history stay yours, with no separate software bill.
Talk to us about CRM
Our approach and unique method
The Apex Acquisition System.
More than a decade and over $2 million invested in testing what genuinely drives results, documented into one system that takes a business from unstable lead flow to the top of its market. Three phases, run in order, measured in revenue.
- Solid marketing foundations. Don't be another quote they compare the price to. Our messaging makes you stand out as the ideal choice.
- Consistent qualified leads and clients. Only talk to people who want quality work. Set your watch to the number of leads coming in each day.
- Automated systems for bigger returns. Futureproof your workload with systems that build your brand on autopilot.
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Foundations
A concrete base for high quality campaigns.
- Optimise your online presence. Audit how people see you online and fix it for the best result.
- Target market research. A deep understanding of who your quality clients are.
- Pipeline and tracking setup. Accurate tracking and pipelines, so results are measured scientifically.
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Market
A complete campaign for quality, consistent results.
- Offer creation. An offer people feel stupid saying no to, that splits you from the crowd.
- Ad creation. Ads designed and written with multiple variations for testing.
- High converting web pages. Pages designed, written and built to turn traffic into quality leads.
- Automated email follow-up. Our tested sequence that converts more leads into paying jobs.
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Nurture
Ongoing touch points for the maximum return on every lead.
- Automated review requests. Filter the negative ones and ask for more, automatically.
- Automated referral offer. A system that generates reliable referrals on autopilot.
- Dead lead reactivation. Wake up old leads that went quiet, at no extra cost.
The results
One line. Eight businesses.
Real clients and real numbers, from campaigns and systems we have built and run for them.
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2,342
Solar leads from Meta ads since April 2023
Over $1.1 million in tracked revenue and 131 installs won, with our dashboard wired straight into their job system.
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21.2%
Of Meta leads became paying customers
At $52.68 per lead, with over $290k invoiced from Meta-generated leads, per our dashboard.
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$2.9M+
In won deals through the CRM and funnels we built
Hire, storage and sales pipelines, automated follow-up and seasonal Meta campaigns, in under two years.
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SAGE Epoxy Flooring
$385K+
In tracked revenue from 143 leads
Six months of Meta campaigns for a specialist flooring trade, well over $385,000 in tracked revenue.
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1,206
Farmer leads from one Meta campaign
A niche agricultural product, with repeat $5,000 bulk orders coming direct from the ads.
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Walkom Constructions
$30
Average cost per lead on a lookbook campaign
Sixty-two opt-ins and 23 leads for a custom builder, from one downloadable lookbook.
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Dural Irrigation
40%+
Lift in website conversions after the rebuild
A rebuilt site, measured by us before and after.
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Apex Acquisition System
$24.89
Cost per lead, down from $51.53 in 14 days
The same ads, with the Apex Acquisition System applied. Lead cost halved in two weeks.
In their words
What our clients say.
In an industry that feels like a bunch of “used car salesmen” Black Lion were the few that actually declined my business because they couldn’t help to their maximum potential. Unheard of! They referred me to another specialist. If you're a business owner that wants the facts and no bs... give them a call.
Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way. I would highly recommend Danny and the Black Lion team.
Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!
Danny and the team at Black Lion Digital are fantastic to work with. Professional, reliable, and genuinely invested in helping businesses grow. Highly recommend their services to anyone looking for a solid digital marketing partner.
Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.
Businesses we've worked with
The founder
Built in Newcastle. Run on one rule.
Daniel Hersee founded Black Lion Digital in Newcastle in 2015. More than a decade on, the agency still runs on the rule it started with: if a tactic doesn't move the client's revenue, it doesn't stay in the system.
Day to day you work with a dedicated project manager who handles everything and becomes your rock for the relationship. You still see Daniel in meetings, and he reviews every client's results and projects weekly.
Meet the teamA perfect fit if
- You're ready to invest in growing your business and your profits.
- You have the time and the team to take on more calls, quotes and quality clients.
- You want to be the obvious choice in your area and stop competing on price.
- You want lead flow consistent enough to make clear hiring and growth decisions.
Not a fit if
- You don't have time to call the leads we generate.
- You want a quick fix, or the cheapest option.
- You only want a small amount of growth. Our spots are limited and reserved for businesses that will get the most out of them.
- You want to learn to do it yourself. We do the work; we're not a training provider.
Straight answers
The questions every owner asks first.
We need three to four weeks to set the system up for your business. Once campaigns go live you will see results within the first few days. The platforms need time for the algorithm to settle, so results are bumpy for the first couple of weeks and then accelerate.
Onboarding is designed to be as smooth as possible. It involves a form, a catch-up with our team and giving us access to your platforms, such as Meta and your website. We send instructions and are happy to do it together.
No. Every company we have seen offering one runs a churn-and-burn model. Nobody can guarantee a specific outcome. What we commit to is constant optimisation of your campaigns, full transparency, and keeping you informed every step of the way.
A dedicated project manager who manages everything and becomes your rock for the relationship. You will still see Daniel in meetings, and he reviews your results and projects weekly.
No. We don't believe in trapping clients into contracts they can't get out of. We look for partners committed to working together long term, but if circumstances change we offer 30 days' notice so you keep your flexibility.
Yes. From strategy to execution, everything is handled by our own experienced team. Nothing is outsourced, which is how the quality and the results stay consistent.
Apply for an exclusive Acquisition Audit
Good to great starts with an honest audit.
We offer a limited number of Acquisition Audits each month. It is an in-depth report on your traffic, your pages and your follow-up: what is working so you can double down on it, what is leaking, and where the fastest wins are. Worth over $1,500.
You get the plan either way, to run yourself, with your current agency, or with us. Our capacity is limited so the results stay exceptional. Apply, and we'll tell you honestly whether we're the right fit.
Invest in yourself today for tangible growth tomorrow.